Mr. Sanjay Kumar Jain, Managing Director of TT Limited: January 2012

T T LIMITED

“T T GARMENT PARK”
879, MASTER PRITHVI NATH MARG
OPP: AJMAL KHAN PARK, KAROL BAGH,
NEW DELHI – 110 005, INDIA
TEL: 0091 11 45060708 FAX: 0091 11 45060741
EMAIL: export@tttextiles.com
WEBSITE: http://www.tttextiles.com

PRESS RELEASE
T.T. AWARDED “MASTER BRAND” STATUS

T.T. Brand has been awarded the “Master Brand “ status by the CMO Asia Wing (affiliate of CMO, Worldwide) in a glittering award ceremony on February 14, 2012 in Taj Land Ends, Mumbai.

This award was received by the Managing Director, Mr. Sanjay K Jain. This award was given in recognition of the popularity, reliability and credibility of the brand over the years and reinforced the value systems been followed for the last 41 years by the brand owner.

The Brand was founded and launched by Dr. R C Jain in 1970 and has over the years grown to become a household name in a widely diversified range of products. The brand is sold in over 35 countries spread across 5 continents and holds registration in many countries apart from India.

In India the brand products are mainly sold through T.T. Limited which has large dealer network spread all across India. It currently held its annual dealer meet in Delhi which was attended by over 500 dealers from all parts of India. The Company launched many new products in its inner and casual wear category for men, women and kids. The innerwear and casual wear category is looked after by its Joint Managing Director, Mrs. Jyoti Jain.

RSVP

M.S RANA
MEDIA MANAGER
T TLIMITED
NEW DELHI
+91 9899170717

What scene exists in the global textile & clothing vis-a-vis hosiery market? What are keys to brand recall amidst Indian consumer?

Globally T&C performance has been pretty slow. Last year due to sudden rise in raw material prices, there was an apparent pick up in demand which was more due to increased build up of inventory to capture the benefit of rising prices. This year with prices going down from peak level considerably, demand has slowed down significantly and the average growth of last two years would be in very low -single digits. Real consumer demand in this industry has not picked up much; the volatility of demand figures is more to do with the volatility in raw material prices. I don’t see any major pick up in demand of T&C in 2012, though due to low pipeline inventory we could see some spurt in demand in the first half of 2012. This coupled with limited supplies (as capacities are running at low levels) could see some good gains for the sector in the coming months.

Hosiery/knitted segment has grown in importance vis-à-vis wovens over time due to its ease and comfort of use and the strong wear culture of more casual clothing both in India and worldwide. This segment had been reserved for the small scale till a decade ago which lead to many small units thriving and very few organized, large players in the manufacturing segment. This curtailed use of modern technology especially in the domestic segment. However with things changing, a lot of work has been done on up-scaling machinery and on the design front. Hosiery which was just a basic utility has now slowly become a fashion statement and a large range of styles and cuts have been developed to meet the consumer’s ever growing demand for “new & different”.

Some Keys to make a strong brand in hosiery segment in India are:

Provide excellent value for money - quality at reasonable prices
Provide a wide range of styles and cuts to consumers to choose from
Reduce lead times i.e. Work on logistics
Innovative marketing schemes
Spend on branding, esp. point of purchase.
Creating direct linkages with the retail segment
Keep changing, keep innovating on all aspects of the package being offered to the consumer